ARI ‘T HART

For me Ari ‘t Hart (ATH) reels have always been a kind of dream, and a model. A model because they represent the best of what can be done by pushing design out of simple and proven formulae, by embracing an uncompromising and proud modernity. I confess such an attitude, whether in architecture or design, talks directly to may heart, and it is at the very core of all ATH reels. Hence the dream, because when one goes so far in conception and realisation, one produces objects of legend, reels one dreams to hear some day singing under a big fish’s pull. [vimeo=https://vimeo.com/112266009]

 You don’t get a word of what he says? Neither do we! But still, it’s fascinating. And there’s an ATH reel engraved “Big Bollocks”, that must count for something too.

And for those who would like to buy a second hand one (really hard to find a new one), here’s a website who has a lot in stock, if you have the means…