Français
Redington hits hard on us, of course, the little sister from the major rod band Sage can get many advantages from the family (Rio, Sage et Redington) such as serious building, gear efficiency and distribution. But it’s a younger brand and it shows! Although everything is design on the Northern West Coast, we beleive that to get the range of price Redington is selling for, it has to be built a little more to the West, in what we call the East! But who cares really, when you can get real good gear for that price? And as a younger sister she can pretend to do things a little more radical than expected, look a at the Vapen handle for instance, but also the waders, and the colour of the blanks! All that Sage cannot do, not to scare the customer, Redington can do it to get new clients! And let say, they’re pretty good at it. As well as for advertising, they understood that a good film and presence on social medias is the key, so here’s the latest one, a film dedicated to us, us being the flyfishermen. And what we see is our dreamed life, how hard can we wish to be fishing all those species! A perfect life.
[vimeo https://vimeo.com/160812559]