Of course it’s an advertisement film, but let’s say as other brands, Columbia has now a new approach to their communication, for our pleasure, it is to shout that fishing isn’t the same as it used to be and that we have to become responsible, the world has to know that if we don’t take care of the oceans, fish might one day all be endandered species. This film takes us in Key West, to Vietnam, to Seycehelles. It’s amazingly beautiful and terribly warning.