This is what you need, a feeling of freedom, far for the city turmoil, sound of the wind, song from the water, the gentle rocking of the boat, fly fishing, just in the here and now.

Isn’t that the perfect life, a beautiful boat, we just wish all ads were made like this one (Yeti), because nothing else can describe the culture of fly fishing, sometimes it’s down to the pleasure of having  a cold drink or a hot coffee. We all know it’s not about the fish, it’s about everything else!