Le mouching, fly fishing, gang chinatownWhen I landed in New York for the first time, Helene Valentin, a french artist who had immigrated to the Big Apple years before, gave me the lowdown on the best of the best.

“When you want to feast on great fish, it’s no problem, just get yourself to Chinatown. There are lots of fabulous fish markets. The Chinese adore fish and believe me, they demand the freshest of the fresh.”Le Mouching, fly fishing, fish market

That was about 30 years ago and I have to say that, 30 years ago it was true.

Today, all of that has changed. I’ve marched from one end of Chinatown to the other and checked out every single shop… the oder is so unbearable that without a good dose of opium I would never have the strength to enter those doors to hell.

So, goodbye codfish and so long mackerel… bye-bye squid and prawns. And damn all those bloody swines of fish peddlers (as you can see I’m really mad).

It’s a far cry from the market in France at Barjac (Gard). There you’ll find the most charming guy who sells the best cheese in the world and there, reigning behind her stand, the beautiful Carole.

And even more beautiful is what is before her. Oysters pulled from their bed that same morning and mussels… what mussels; you can eat them as they are, raw… it’s god in person that trickles down your throat! Read more…


Our friends from Hooké are everywhere. Hooké is to have fun and go fishing, Fokus is to work and bring the food home. It’s as beautiful as an waterfall of maple sirop falling on a building of pancakes!


You don’t’t need top top of the range camera to make a fly fishing film that touches us. All you have to do is shoot and show us how we can identify and feel what you are doning, that’s the best! It’s all a matter of feelings. There on the Au Sable river and on the Housatonic (sounds like technodance music) in the  Adirondacks  5h  North of New York. Golden Brown


Capture d’écran 2014-10-19 à 17.50.11You take an old school bus, a 1966 Mercedes-Benz model for instance, you make it all new, you take out all the seats with their generations of gums glued in the back, you redo everything in wood, with comfortables banquettes, a modern kitchen, comfortable beds, basic bathroom, a stove for cool nights and their you go! You have La Canchita! The best bus you’ll ever get to go fishing in Agentina (even if it’s mainly used for skiing in Bariloche) and I promise you it’ll be more fun than in a lodge filled with old farts who wantt to stop fishing at 4pm because they have  to get diner at 7pm…Go check their website, I’m sure your rodsn waders and flies will feel at home!

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Calfs are getting hotter, trying to gasp some air, thighs are getting harder, we want to stop and at the same time we cannot help to keep up the effort. At the end is the reward, the river with its cold water, the trout waiting behind a rock and the adrenaline that rushes when you catch it. Than when the night is falling, it’ll be the grreat downhill, with the air in the face, the very specific sound of the bearings, yet so metalic but so alive. Fishing and bicycle, who doesn’t realte to that?


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You like Flyfishing pictures or just pictures? Do like Audrey Hepburn and join us on instagram or on Flickr! there’s only a few pics right now, but it’s going to grow, to grow…Audrey Hepburn in Paris


There IT is, coming out warm from the press, the new Southern Culture On the Fly Fall 2014 edition, delivered to your door on a monday morning. Hmm this issue is saying something to you, like “hey, why do you go to work? Why don’t you stay home reading SCOF?” , it’s awful, you flick through the pages and the only thing you have in mind is going back fishing! Everything is in that issue, flytying, photography (I should say amazing photography), film, gear, trips, and an article everyone should read, acbout tipping the guides! Sorry I don’t write no more, I have to keep on reading SCOF!

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