The guys at Detonation Studios always do a hell of a job: nice films, nice pictures… so nice we forget it’s an advertisement ! Not like others (we won’t name names) who always add a boring voice over and make snooze inducing films… Here every shot is subtle. Okay, so you have Simms tags all over, but it’s so well done we don’t care, and we are never get tired of watching colorful  streamers and beautiful trout ! On top of that, the soundtrack rocks ! (We must go on” by Pretty Lights) [vimeo]