As many men as women, girls as boys, old men and old ladies by the water. A dream that tries to establish Orvis brand with its new campaign: 50/50 ON THE WATER! It wants to promote fly fishing among women by offering them a range of adapted products, but also by sensitizing them to get to the water!

So ladies, please, don’t let us have the monopoly of trout on dries, and come fishing! Come on see, with your husband, boyfriend, best friend, or even your son. Join us by the river and start fishing, we want equity!


Type # 5050onthewater or #sheonthefly in Instagram, and you’ll see it’s possible! That others have already done so and that soon you will tie your own flies and  catch your first fish! A lifestyle that does not belong only to men, and that we would be happy to share with you!