What is nice about brands with a little money is that they invest in communication, wether it’s the simple advertisment or being present and participating in topics they are involved in. Simms, for instance could have shot a film on their latest waders, a new shirt or their last cold protection jacket, instead they chose to be involved in the protection of Taïmen in Mongloia, smart move.  [youtube=http://youtu.be/fTVRGRAfq4A]